Build your referral partner network
on mutual generosity and support.
“This is the single most important networking group I've been a part of.
Using the word "networking” doesn't even seem relevant actually - what The Co-Pro Club has created is a safe space for business owners to learn, co-promote, develop their businesses, collaborate, and build relationships that help them feel less alone in the daily grind.
It's been legitimately impactful for my business (real 4-figure referrals to clients) and it also has been a great place for me to bounce ideas, support others, and find connections.
— Madeline Willett, owner of Aligned Marketing Agency
How do you expand your network with intention?
As an experienced business owner, you know the value of a supportive referral network - and the challenge of building it.
Communities can provide connection - but require a lot of time to find your people.
Networking groups can be a stepping stone to referral partnerships, but can also leave you drained with little to show for it.
Coffee chats can be a great way to connect, but it’s hard to know what to do afterward to deepen a potential partnership.
Feeling the need for something that WORKS?
Meet The Co-Promotion Club.
We’re not [exactly] a community
This is a small group of experienced agency owners, consultants, fractionals, and freelancers who own thriving businesses in the B2B space.
We’re busy; we value meeting the right people in the right season.
Co-promotion is a priority. We understand that building strong partnerships requires investing in each other’s success.
We’re patient. Our connections become referral partnerships over time, and we’re willing to consistently support each other while we build trust.
We’re not a [typical] networking group
You won’t find quotas to meet or awkward speed networking here.
Relationships and networking are human connections to us, not transactional opportunities.
We want to make money in a way that aligns with our people-first values.
We are serious about seeing you succeed, so we’ll get to know you, co-promote with you, and then sing your praises to our people.
We’re not [all] extroverts
Running a successful business doesn’t mean having endless social energy.
Many of us are most comfortable in small, intimate groups where we know at least some of the people there.
We like to show up prepared rather than being asked to wing it in front of people.
You’ll find space for both quiet and conversation. We value your voice, even if you don’t speak up all the time.
We are your trusted circle of referral partners, co-promoters, supporters, resource-sharers, and thought partners.
We’ll probably also become friends.
Who’s behind The Co-Pro Club?
After several years of trying - and failing - to grow her design business using standard marketing methods, Co-Pro Club founder Janna Carlson walked away from all of them.
She left behind social media, blogging, podcasting, and newsletters. Instead, she doubled down on building her own referral network.
During that process, Janna realized that comfortable, values-driven, people-first networking spaces were incredibly hard to find.
So Janna stopped looking and started The Co-Promotion Club. It was originally for her own referral partners until she launched it to the public in December of 2024.
Turns out other people were hunting for the same experience, and now The Co-Pro Club is the thriving, supportive, effective space she dreamed of finding of way back then.
“Janna's warmth and professionalism are unmatched!
I've been so impressed by her talent to hold a group so safely and creatively so that we can share our wins and challenges in a way that helps us all rise up.”
— Angie Lake, consultant for outdoor brands
